Guitar Hero Sponsors NASCAR cars Earnhardt-Ganassi in sprint cup

This is interesting, do video games normally sponsor racecars? I don’t really ever watch nascar, so I don’t really know.

I remember hearing about how the recession was hitting the nascar indusry and alot of cars had to stop racing. Is this opening for new sponsors/advertisers?

Activision’s Guitar Hero video game will sponsor Earnhardt-Ganassi Racing cars in multiple NASCAR Sprint Cup Series races this season, including the Daytona 500, SportsBusiness Journal reports.

The Tuesday report cites industry sources. Terms of the deal were not available. Guitar Hero World Tour will be on the hood of Aric Almirola’s No. 8 Chevrolet in Daytona, Fla., and it will sponsor a handful of races for Martin Truex Jr.’s No. 1 car as well.

Other Guitar Hero brands, such as Metallica, which will be released this spring, also could be used in the sponsorship.

Video-game developer Activision Blizzard (NASDAQ: ATVI) is based in Santa Monica, and also has operations in Irvine.

In July, Activision announced it was partnering with Metallica to offer downloadable content from the band’s album “Death Magnetic.”

It looks like we will be seeing a big Guitar Hero racing around the track 500 times. yay.

Source: BizJournals.com